THEODORE is a high-end menswear label born out of a Turkish manufacturing legacy spanning over 50 years. Rooted in bespoke textile excellence, the brand combines elevated design, exceptional fabric blends, and Renaissance-inspired craftsmanship to redefine what luxury menswear can be. From Istanbul, where East meets West, THEODORE fuses heritage, innovation, and detail to create garments for discerning men — business-forward, stylish, and unapologetically refined.
The Challenge
Menswear is often painted as conservative muted palettes, predictable structure, and uninspiring ecommerce experiences. But THEODORE is anything but ordinary. They needed a website that reflected the sophistication of their garments, told the story of their craft, and catered to a high-income, design-aware male audience.
More than a storefront, the brand required a digital flagship one that could communicate emotion, materiality, and process, all while supporting modern e-commerce performance.
Our Approach
We approached THEODORE's digital experience the same way a tailor approaches a bespoke suit — with reverence for detail, deep listening, and craft that’s felt, not shouted.
Our goal wasn’t to simply build a Shopify store; it was to translate the brand’s intangible essence — its history, its materiality, its precision into an immersive online journey. Every aspect of the project, from strategic framework to frontend polish, was guided by a single belief:
Discovery
Discovery Session
Competitive Analysis
Audience Definition
Strategy
User Experience
Wireframing
Content Writing
Design
Design Strategy
UI Design
Design System
Technology
Quality Assurance
Interactive Prototyping
The site map was informed by our competitive analysis, which showed most luxury menswear sites lack emotional storytelling. We designed a structure that balances narrative with commerce, placing the Zine and About page alongside key shopping paths to create a smooth journey from brand discovery to product exploration.
This wireframe is the structural blueprint of THEODORE’s digital experience. It defines the core flow and hierarchy of the site, mapping how users move through the homepage, collections, the digital Zine, and the About page. Focused on clarity and purpose, it ensures every section supports the brand’s craftsmanship and editorial storytelling. It forms the foundation that will later be refined with visual detail, interaction, and brand expression.
On the homepage, we introduced a rotatable 3D model of THEODORE’s signature jewel button — a metaphor for the brand’s layers of detail and craftsmanship. It’s not just an interaction — it’s the first handshake with luxury.
Each collection isn’t a grid of SKUs. It’s a visual story, styled and shot with cinematic flow. We used full-bleed imagery, vertical scrolling chapters, and textured layouts to evoke emotion and invite exploration.
To show proof of passion, we built a digital Zine that showcases the journey of each piece. Sketches, swatches, prototypes — every page unveils the care behind the final cut. It’s not just product dev — it’s process design.
To show proof of passion, we built a digital Zine that showcases the journey of each piece. Sketches, swatches, prototypes — every page unveils the care behind the final cut. It’s not just product dev — it’s process design.
Most brands reduce “About” to a mission statement. We did the opposite. Our About page honors the hands, the factories, the legacy. It’s not the end of the brand story it’s the beginning.
