A reading club designed to instill a lifelong love for reading in kids through storytelling sessions and fun, interactive activities. Every week, young readers set off on exciting journeys with their favorite characters, get inspired by tales, and engage in hands-on crafts that bring stories to life.
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The logo features playful typography that captures the spirit of children. The "i" in Kids represents a playful kid, embodying the joy and curiosity of learning.
We incorporated a grid system design to symbolize building blocks, reflecting the growth, learning, and endless possibilities the brand wants to nurture at the Kids Club.
The identity comes to life with animals reading books and playing around, creating a fun and relatable experience for kids.
The playful colors in the logo create a happy, energetic vibe that instantly appeals to kids.
When paired with the illustrations, the colors bring the characters to life in different scenes.
Much like Thursday itself, we thrive in the sweet spot between structure and spontaneity, where wild ideas make love to meticulous execution.
