KUL – Interior Design Studio Brand Identity by Thursday

Born from the Sanskrit word "Kul," meaning community, this brand was founded by design professionals across architecture, interiors, furniture, product, and experience design. Kul unites designers to serve the community and create impactful, experimental spaces in the Indian landscape, drawing from diverse experiences and ideas.   Kul thrives on curiosity and collaboration. Our goal was to reflect this spirit of experimentation, eccentricity, and community in their identity.

brand identity

Graphic with the text 'Different ideas. Diverse spaces.' above scattered white abstract shapes on a light green background.

Close-up of an orange modern chair with the text 'Diverse mix of simplicity and design.' overlaid in white on a black background.

We used various architectural materials in 3D renders to bring the identity to life.

We created an ever-changing logotype with different typefaces to showcase the diverse culture and backgrounds of the people collaborating with KUL.

Two business cards placed on light geometric blocks, one in gray with black lettering for Neha Kotian, and the other in orange with black lettering for Kush Bhayani, both featuring large bold initials and contact details.

Extending the identity across different applications for a cohesive brand experience.

We created a dynamic icon library that brings lifestyle to life.

Two rectangular cards on a white surface, one partially inside an orange envelope and the other green with white text reading 'Different Ideas. Diverse spaces.'

Flat lay of branded stationery including a brown envelope, blue string-tie envelope, white letterhead, two business cards, postcard, pen, and a metal pencil sharpener.

Blue tote bag with white abstract shapes and white handles against a light blue background.

Black t-shirt with white text reading 'Diverse mix of simplicity and design' in a slightly distorted font.

Four horizontal sections showing close-up textures of soil, green plant leaves, dark blue water, and sunlight-lit rock with corresponding color swatches labeled soil, plants, water, and sunlight.

The color palette draws from nature, blending vibrant hues with black and white to create a youthful, bold feel.

It balances energy and sophistication, reflecting the brand's modern and dynamic spirit. This ensures versatility while staying fresh and approachable.

We’ve carried the brand identity onto the website to build a cohesive online experience.

creative direction

divika mehta

niklesh karnani

visual design

sancia fernandes

tejasvi gosavi

The word 'Linkkage' in white text on a dark blue background with subtle arrow patterns.

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