SleepyDoo was born from a simple, heartfelt thought - preserving self-love through comfort. What started as founder Priya Dixit’s passion project quickly grew into a beloved sleepwear and loungewear label. Each piece carries a touch of quirk and charm, made to be your perfect companion for rest and relaxation. But with rising demand came the need for a stronger brand identity. SleepyDoo needed to look as warm and reliable as it felt and that’s where we stepped in.
At the heart of the brand is Doo, a lovable elephant mascot who embodies comfort, warmth, and play.
We created an illustrated world where Doo lives. Filled with coziness, joy, and imagination.
A soft, warm lavender leads the palette, evoking the calm and tenderness that Sleepy Doo stands for.
The tone of voice is sweet, gentle, and caring, like a warm hug in words.
A blend of warm, lovable copy with cozy visuals and soft illustrations that gently nod to Doo.
