Amocare

A softer, deeper take on sexual wellness.
Where intimacy meets intention.

White amocare logo with stylized 'o' on an olive green background with beige curved lines.

Amocare is a sexual health and wellness brand designed to nurture intimacy and connection in relationships. Rather than focusing solely on the act, Amocare approaches sexual wellness as a journey - one that blends emotional closeness with physical pleasure. With a range of products including gummies, serums, washes, and boosters, the brand invites couples of all ages to rekindle their spark and sustain meaningful intimacy.

Brand identity
Packaging

The oval form inside the letter 'O' symbolizes the brand’s four foundational pillars: Release, Revitalise, Rejuvenate, and Realise - all working together to support well-being through every stage of intimacy.

Amocare logo with stylized letter 'o' on olive green background.

The Amocare logo evokes softness and calm, mirroring the inner peace that comes from being in sync with your body and your partner.

Couple outdoors with woman hugging man from behind, overlaid text reads 'Make love, naturally.'
Five vertical color blocks labeled from left to right: Amo Green (dark olive green), Realize (deep teal), Release (mustard yellow), Rejuvenate (soft pink), and Refresh (muted blue).

Each colour captures the mood of its pillar, creating a visual system that feels both meaningful and easy to use.

Three rectangular boxes of intimate wash products with blue, yellow, and green-pink colors showing front, side, and back packaging details.

Each product range aligns with one of the brand’s four pillars, represented through a distinct colour for easy recognition and resonance.

Clean, modern layouts paired with compositions creating a sense of calm and trust.

Comparison of two fonts showing uppercase and lowercase Aa: Neue Haas Grotesk Display Pro on a green background and IvyPresto Display on a dark teal background.
Brown pump bottle of Amocare intimate wash with a light blue label on a beige and cream background.
Graphic with text 'MAKE LOVE, naturally.' on an olive green background with overlapping mustard yellow elliptical lines and a solid elliptical shape behind the word 'naturally.'
Person holding a yellow container of Amocare Happy Place De-Stress Gummies with Ashwagandha and Vitamin D, seated on a blue surface.
Hand holding a yellow amocare gummy wrapper near two yellow amocare Happy Place supplement containers on a desk with a laptop, phone, earbuds, and a plant.
Close-up of two hands gently touching with text that reads 'GET READY TO CELEBRATE INTIMACY like never before.' above the amocare logo.
Brown pump bottle of amocare Passion Pulse facial serum on a white surface with water droplets.
Amocare Pleasure Pulse enhancer gummies with natural ingredients displayed alongside fenugreek seeds, saffron, and strawberries.
Collage of skincare products, motivational quotes about intimacy and stress relief, and a smartphone display showing an amocare Instagram post with a couple and advice on releasing frustrations.
A woman in a beige sweater embraces a man with glasses from behind against a brown background, alongside text about releasing stress and rejuvenating love life with Leeza Mangaldas.
Hand holding a yellow cylindrical container of amocare Happy Place gummies with text stating stress equals bad in bed, promoting anxiety and distress reduction with natural ingredients.
Three stylized Instagram posts showing hands with a black bottle of Amocare gel, entwined feet under white sheets, and two people holding hands, each with text promoting intimacy and love.
Closed dark green textured notebook with white elastic band and orange belly band labeled amocare.
Open notebook with yellow pages featuring thin black intersecting curved lines and the word 'amocare' in the top left corner.
Collage of design elements including a couple embracing outdoors, the text 'Make love, naturally', the amocare logo, color swatches, typography details, and social media post mockups.
Brand strategy
Matterfox Strategy
Creative Direction
Divika Mehta
Brand Design
Sancia Fernandes
Tejasvi Gosavi
Copywriting
Matterfox Strategy