Rena wanted to reimagine the charm of British afternoon tea through a capsule collection called Victorian Afternoon. Inspired by the Duchess of Bedford’s tea ritual and the Regency aesthetic brought back by Bridgerton, the collection was about blending tradition with modern design. The goal was to make a timeless ritual relevant for today’s homes.
Our Approach
We built a visual identity that combined the elegance of the Regency era with the simplicity of modern design. The foundation lay in creating a muted yet expressive color palette, illustrations that added character, and product names that gave each piece a persona. Packaging, typography, and social media carried these elements forward, ensuring every touchpoint felt like stepping into the world of a Victorian afternoon.
Muted mauve was chosen as the anchor shade for its quiet sophistication. A darker mauve added depth, while cream balanced the palette. Together, they created a soft, elegant identity that worked seamlessly across applications.
The typography, inspired by Victorian curves yet highly legible, added refinement and historical elegance, while simpler supporting fonts ensured clarity across applications. Hand-illustrated in a minimal line style, the product illustrations brought a crafted, personal touch that unified the collection across packaging, social media, and print.
Products were given English Regency-era names to extend the story. This personification turned objects into characters at the afternoon tea table. It made the collection more engaging and memorable.
Packaging was inspired by Victorian arches and ornamental frames. Boxes featured these motifs along with product illustrations and names. Labels with scalloped edges and elegant typography tied the collection together while keeping it clean and premium.
Social posts extended the muted palette and illustration style into digital storytelling. Each product was introduced with its name and character. The approach made the collection instantly recognizable online.
