Eks Bakes started out of just two things: a love for baking and sharing that love with everyone. When Ekta Shah started Eks Bakes in 2012, she baked every dessert under the sun, but as time passed by she came to realize that she was getting known for one specific dessert; cookies. And Ekta slowly went from being the jack of all dessert to the master of cookies. Today, Eks Bakes is about all things cookie, from cookie bombs to cookie cakes and a lot more.
The word ' Eks Bakes' is set in a form of a cookie with a sprinkles and chips.
The four symbols which make up the identity are inspired by crumbs, sprinkles, chocolate chunks and cookie cutters
We used pink across props and backgrounds to make the brand stand out and reflect the joy that cookies and chocolate bring through fun, playful visuals.
The packaging and stationery feature scattered brand elements in the background, adapted across different formats and applications.
