Eks Bakes

Baking beyond the ordinary cookie

Eks Bakes started out of just two things: a love for baking and sharing that love with everyone. When Ekta Shah started Eks Bakes in 2012, she baked every dessert under the sun, but as time passed by she came to realize that she was getting known for one specific dessert; cookies. And Ekta slowly went from being the jack of all dessert to the master of cookies. Today, Eks Bakes is about all things cookie, from cookie bombs to cookie cakes and a lot more.

BRAND IDENTITY
PACKAGING

The word ' Eks Bakes' is set in a form of a cookie with a sprinkles and chips.

The four symbols which make up the identity are inspired by crumbs, sprinkles, chocolate chunks and cookie cutters

Close-up of a chocolate chip cookie with colorful text above that reads 'cookie cakes that make the world dough round'.
Hand holding a chocolate chip cookie above a pink box labeled 'eks:bakes'.
White paper bag with orange handles featuring the pink logo 'Eks Bakes by Ekta Shah' and colorful spots on the side.
Three colorful ice cream tubs with lids, labeled 'Eks Bakes,' in pink, brown, and cream colors with decorative spots.
Gift box with cookies, pretzels, crackers, and two containers of chocolate chip cookie dough, with a greeting card reading 'We are a batch made in heaven!' on a pink background.

We used pink across props and backgrounds to make the brand stand out and reflect the joy that cookies and chocolate bring through fun, playful visuals.

Hand holding an ice cream scoop with a scoop of cookie dough containing chocolate chunks against a pink background.White cup filled with chocolate chip cookie dough topped with chocolate chips alongside a partially eaten baked chocolate chip cookie on a pink and white striped surface.Three chocolate chip cookie cakes of different sizes on a pink checkered tablecloth, with one cake on a white cake stand with three lit candles and a card saying 'Happiness is a cookie cake away!'
Two stacks of chocolate chip cookies in clear gift boxes with white bases and white ribbons, placed on a pink surface with one cookie outside each box.
Mobile phone screen showing a menu titled 'the everything cookie menu' with sections for cookies, cookie cakes, and cookie bombs, each listing Chocolate Chip, Double Chocolate, and Red Velvet priced at 200, with colorful sprinkles and the Eks Bakes logo at the bottom.
Graphic with an orange background and colorful shapes, listing words describing food: Yummy, Scrumptious, Crumbly, Sinful, Chewy.
Hand holding a chocolate chip cookie with the text 'crumblier. yummier. warmer.' on a white background with colorful confetti dots.
Stationery set with letterhead, envelope, and card featuring the Eks Bakes logo and colorful circle and sprinkle designs on an orange background.

The packaging and stationery feature scattered brand elements in the background, adapted across different formats and applications.

Scattered colorful business cards for EKS Bakes, featuring a playful logo and pink, orange, and yellow abstract shapes.
Pink bakery packaging with colorful circle and square patterns and 'ek's bakes' logo, alongside pink and orange cards with white text.
creative direction
Divika Mehta
Visual Design
Divika Mehta
Dashmi
Copy
Shikha Mehta
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