Linkage Technologies specializes in high-mix printed circuit board (PCB) programs for companies without mature or dedicated sourcing teams. For over 25 years, Linkage has been more than a service provider—it has been a trusted partner, delivering clarity, reliability, and confidence in an industry that can often feel complex and opaque.
At the heart of Linkage’s work are integrity, transparency, and a layered approach to every project. Yet, despite decades of experience, the brand didn’t fully convey these values. Our challenge was to craft an identity that not only reflected Linkage’s expertise but also its commitment to guiding customers through every step of the process—turning a trusted business into a brand that truly speaks for itself.
Our Approach
We set out to create a brand that felt transparent, simple, and intentional.Clarity was our guiding principle. By developing a minimalistic identity system, we ensured every element communicated trust and structure without visual clutter. The brand visually celebrates layers coming together seamlessly, just like Linkage’s sourcing process. While customers ultimately see the finished product, the identity honors the careful orchestration behind the scenes—a story of precision, care, and expertise.A business, made into a brand.
The Linkage logo captures the idea of connection through layers. Multiple elements converge to form a single, unified mark, reflecting how Linkage orchestrates complex sourcing stages into a seamless outcome. Its clean, linear form conveys clarity, precision, and structure, ensuring the logo communicates both meaning and trust at a glance.
Degular was chosen for its modern, geometric personality and strong legibility, It strikes a balance between technical precision and approachability.meticulous execution.
The color palette is deliberate and expressive:
Blue embodies trust, stability, and the depth of experience that comes from 25 years of expertise.
Orange brings energy, momentum, and forward movement, representing innovation and proactive problem-solving.
We developed striped brand assets to visually represent Linkage’s layered process. Each stripe symbolizes a distinct stage coming together to form a cohesive whole. Subtle gradients add depth and dimension, enriching the visual language while maintaining a clean, transparent aesthetic.
The website is designed to mirror how Linkage works. Content is thoughtfully layered, guiding users step by step through the company’s value proposition. Strong hierarchy, concise messaging, and visual cues ensure visitors always know where they are
Illustrations and icons follow a minimal, line-based style with consistent geometry and strokes.
