The Gelato Bar – Italian Gelato Shop Branding by Thursday

The Gelato Bar, nestled in the heart of Mumbai, was born in 2023 from Chef Rachi's inspiration during her trip to Italy. Fueled by a passion for authentic Italian gelato, Chef Rachi sourced local ingredients to bring the warmth and variety of Italy to the people of Mumbai.

brand strategy

brand identity

content creation

space design

packaging

social media

Two hands holding ice cream sandwich cookies in purple branded holders from The Gelato Bar.

Close-up of smooth chocolate gelato texture with white text saying gelato tops ice cream because it's creamier, lighter, smoother, richer, and heavenlier.

Cup of caramel gelato with raisins in a purple 'The Gelato Bar' cup, accompanied by two illustrated characters interacting with it.

Two hands holding waffle cones with red and chocolate ice cream against a purple background.

Cartoon image of a purple blob and a pink blob boxing in a ring, with a cone-shaped ice cream character as the referee and the text 'The Sweet Showdown! Icecream VS Gelato' below.

Person holding three purple cups of gelato topped with waffle cookies inside a gelato shop.

We took a scoop of inspiration from gelato’s creamy swirls and turned them into playful patterns.

Cup of cookies and cream gelato topped with crushed cookies in front of a pink background.

Designed with a thick, creamy type to represent the texture of our gelato, each letter is playful and full of joy. The strokes surrounding the type reflect the smooth motion of scooping, adding a whimsical element to the visual identity.

Scoop & Cone, the playful characters reflecting gelato's personality – cool, celebratory, heartwarming, and always ready for a cold cuddle. This dynamic duo captures the essence of friendship.‍

Stack of white napkins with purple text reading 'FEELS LIKE VELVET. TASTES LIKE HEAVEN.' placed in a wooden holder.

Two cups of cookies and cream gelato with chocolate drizzle on a wooden board, surrounded by marshmallows and brownie pieces, with a Christmas tree and candle in the background, and illustrated holiday characters wearing Santa hats.

Stack of round discs with a purple top disc featuring the phrase 'made to make your heart melt' repeated around its edge.

Two open jars labeled Dark Chocolate Chip and Forest Berry gelato with spoons scooping each flavor beneath the text Vegan & Sugar Free Care Combo.

Two white paper shopping bags with purple handles; one bag shows a graphic of two abstract figures hugging, the other has partial purple text.

Stacks of disposable cups with red, purple, and white swirled design and purple text reading 'The Gelato Bar' against a beige background.

We took a scoop of inspiration from gelato’s creamy swirls and turned them into playful patterns.

Close-up of a metal spoon scooping chocolate ice cream with the text "It's all about scoop" overlayed.

Designed with a thick, creamy type to represent the texture of our gelato, each letter is playful and full of joy. The strokes surrounding the type reflect the smooth motion of scooping, adding a whimsical element to the visual identity.